(Management) Increase Your Sales and Profitability by Winning with the Decision Makers: Women
Amy Mattinat (3 hours)
Studies show 83 % of women are responsible for the maintenance of their own vehicles, and women represent 73% of service facility customers. But most auto repair businesses don’t understand that women and men perceive, believe and behave differently. If you learn how to tailor your shop’s culture and marketing to women you will make more money per customer and gain a sales force of advocates who will help grow your business.
Amy Mattinat, independent auto repair shop owner, industry leader and marketing expert will give you the inside scoop on specific changes you can easily make to turbo-charge your market share with your most profitable prospects – women.